Reader Profile

 iVIBE 
Female - 95%
Male - 5%
Average Age - 19
Still Studying - 91 %
In full time work - 9%

Into r&b, hiphop and pop
Favourite Radio Station: KISS 101

 20% - Buy CD singles regulary
20% - Buy CD albums regulary
80% - Download on a regular basis
97% - Own a ipod or mp3
80% - Own a Radio
91% - Own a CD player

94% go to clubs regulary, on average 3 nightclub events per month.
77% have been to a KISS 101 music event
85% agree that music is important to them
78% like to keep up-to-date with new artists
50 % are tempted to buy products advertised